Business tools

The Fractional CMO Blueprint & Dashboard

Audit like a consultancy. Pitch €5k+ retainers. Report like a corporate CMO.

€250incl. VAT

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Audit like a consultancy. Pitch €5k+ retainers. Report like a corporate CMO. The complete toolkit for freelance marketers, consultants and fractional CMOs. It gives you a professional, corporate-level structure to audit clients, present high-ticket strategies, price your retainers and report results — so you stop rebuilding everything from scratch for every client.

What's included

• Omnichannel Audit Framework: (Excel / Google Sheets) — 78 scored checkpoints across strategy, tracking, Meta Ads, SEO, email and conversion. How to verify, what good looks like and a pre-written fix for every…
• Strategy Pitch Deck: (.pptx, Canva-ready) — 22 slides with speaker notes, built to pitch €5k+/month retainers to corporate stakeholders. Opens in Canva, PowerPoint, Keynote and Google Slides.
• Live KPI Hub: (Google Sheets / Excel) — one client-facing dashboard for Shopify, Google Analytics 4, Meta, Google Ads and other ad platforms: 12 KPI tiles, channel tables and 12-month trend charts. Goes…
• Retainer Pricing Calculator: (Excel / Google Sheets) — prices every retainer three ways (value, effort, ad spend), recommends a fee, and builds Core, Growth and Scale tiers plus a client-ready proposal page.
• 26-page Start Here playbook: (PDF) — the method, 12 discovery questions, objection scripts, email templates and the pricing playbook.
• Two fully worked example files: for a fictional €4.2m Shopify brand, so you see exactly what finished work looks like.

Full description in the Shopify store ↗